Land

Behavioral economics in real estate

Unlock Smarter Decisions: How Behavioral Economics in Real Estate Shapes Your Moves

Understanding the forces driving real estate decisions goes beyond interest rates and square footage. Behavioral economics in real estate reveals how deeply human psychology, driven by cognitive biases, influences whether we buy, sell, invest, or hold – often in ways that defy pure logic. Mastering these hidden forces is crucial for navigating the market wisely. What is Behavioral Economics...

land buying in Kenya

Plot or Car? Why Millennials Are Choosing Land Over Lifestyle in Kenya

The Shift: Millennials Redefining Priorities Millennials in Kenya are flipping the script on traditional consumerism. While owning a sleek car was once the ultimate status symbol, many Kenyans under 40 are now prioritizing land buying in Kenya over flashy vehicles. What’s behind this shift? A potent mix of economic pressure, digital financial literacy, and a growing understanding of long-term asset...

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